COMMODITY RESEARCH OF FOOTWEAR DURING DETERMINATION OF ITS MARKET VALUE (USING THE EXAMPLE OF «ADIDAS» AND «NIKE» FOOTWEAR)

Abstract

The purpose of the article is to summarize the main types of branded sports footwear fakes; to highlight specifics of manufacturing, considering which, even high-quality fakes can be distinguished by using the organoleptic method; to develop schemes of commodity research of such well-known companies’ footwear as "Adidas" and "Nike"; to outline the features for an accurate identification of footwear and for search of its analogues when determining market value. In the course of the research the specifics of manufacturing process of sports footwear produced by companies «Adidas» and «Nike», as well as certain features of its fakes are highlighted. This information is presented in the form of comparison of the original and the fake by different structural elements. Research schemes had been developed for each brand of this product group, each stage of this process was presented on the example of Adidas and Nike sports footwear, focusing
on its main features. The offered in the article schemes of research are based on the main criteria by which manufacturers identify their products. These schemes allow to conclude on footwears’ originality and make it possible to search for its analogues during the determination of market value. The reliability of the obtained results and conclusions is ensured by the use of general scientific methods of research, in particular: system-structural method – used to determine specifics of commodity research of footwear on the example of sneakers produced by famous companies («Adidas» and «Nike»), as well as structural and functional method, statistical method, experiment method and method of observation.
Keywords: branded products; commodity research; commodity researcher; fake; item number; tag; bar code; quality.